The Tasty Bunch
Europa-kommisjonen for landbruk og utvikling av landdistrikter har igangsatt en kampanje for å møte den alarmerende økningen av overvektige og fete barn i EU.
En av våre viktige samarbeidspartnere, EFAD, har kontaktet Kost- og ernæringsforbundet og oppfordret våre dietetikere til å delta i denne kampanjen. På http://ec.europa.eu/agriculture/tasty-bunch/index_da.htm ligger den danske nettsiden.
Europa-kommisjonen skriver:
Dear Sir/Madam,
The Directorate General for Agriculture and Rural Development of the European Commission is pleased to announce The Tasty Bunch, a new EU Healthy Eating Campaign: http://ec.europa.eu/tasty-bunch. This new Healthy Eating Campaign will run alongside the EU’s School Fruit Scheme and School Milk Scheme.
Launched by the European Commission in response to the alarming rise in the number of overweight and obese children in the EU, the EU`s Tasty Bunch of funny and sporty characters takes the message: Eat it, Drink it, Move it! right into schools. Over the course of eight weeks, three roadshows will be travelling through Belgium, northern France, the UK, Ireland, Estonia, Lithuania and Poland. Each roadshow will visit two schools a day. In total the roadshow will reach 18 000 kids in 180 schools. The message: Eat well, because it’s fun to be fit.
Your help on the ground to spread the message further and thus help to raise awareness about the campaign and the issue in general is crucial.
We would be very grateful if you could help us reach as wide an audience as possible, and bring the campaign to the attention of your members, using the information enclosed, by mentioning it in your next newsletter and/or by carrying the campaign’s promotional banner on your website.
For campaign banners, please consult:
http://ec.europa.eu/tasty-bunch/press-corner/index_en.htm?press=toolkit
For a press release summing up how the campaign will work and further information about the roadshows, including an updated schedule, please consult: http://ec.europa.eu/tasty-bunch/press-corner/index_en.htm.
Thank you in advance for your cooperation in the drive to ensure a healthier future for Europe’s children.
Yours faithfully,
The Tasty Bunch Team (on behalf of the European Commission)
